Wolf-Gordon’s 2017 pop-up installation celebrates the company’s 50th Anniversary via a display of its commercial wallcovering and upholstery partnerships with leading international designers, and its recently published monograph, Wolf-Gordon: Sample Book. The project presents a series of three portals, symbolic of the company’s past, present and future.
The project derives its name, “Folio”, from the vocabulary of printed matter and, indeed, books are used in this innovative installation as the basic module of construction. They are arrayed in consistent rows, displaying each of the book’s 150+ spreads, interspersed with quotes from Wolf-Gordon’s founders, employees and distinguished writers who have contributed to Wolf-Gordon: Sample Book. Passage through Folio takes one through the company’s five decades of design and business history. Above the three portals, a striking series of panels fan out to imitate pages that are turning.
Visitors to WantedDesign Manhattan will pass through the dynamic construction at the show’s entry, observing the many wallcovering and upholstery products, as well as projects, that have defined this leading brand. The passage is a bold gesture that captures the creativity and art-forward ethos of Wolf-Gordon, while being emblematic of the company’s own journey towards the future.
Partners for this collaborative project include: Marybeth Shaw of Wolf-Gordon (project leader and creative director), karlssonwilker inc. (environmental graphics), Graham Kelman (architect and installation artist), and Jorge Parreira of New Motor (engineer and fabricator). As with previous sponsored installations by Wolf- Gordon, Folio represents a best-case scenario of collaborative process, talented designers, and complete freedom of program.
Following the installation during NYCxDesign, Folio will appear on the main floor of Chicago’s MART during NeoCon, June 11-14. This year marks Wolf-Gordon’s sixth consecutive sponsorship of main floor space for the installation of a public art/design project.