Glossier You – Pop Up NYC

New Motor collaborated with designers Max Zinser and Kate McCollough to build the new pop up shop for “Glossier You”, a fragrance from Glossier. Designed to provoke the senses, bright red curtain walls snake their way through the space. Faceted mirrors and whispers from behind the walls invoke feelings of a fun house while playfully displaying the new fragrance. Docents will guide participants towards the back of the space where they enter the sent booths and with a push of a button a hand will spritz you with Glossier You.