“THE TRUTH IS LOCAL”
“The Truth Is Local” campaign showed why Times journalism in New York is valuable and worth supporting by creating five perspective-shifting storefront installations that brought important reporting from each borough to life—wrongful murder convictions in Brooklyn, educational inequality in the Bronx, reckless taxi lending schemes in Manhattan, the life of an overlooked woman in Queens and forgotten history in Staten Island.
QUEENS - “HONORING THE LIFE OF A QUEENS WOMAN”
THE BRONX - “EXPOSING EDUCATIONAL INEQUALITY IN THE BRONX”
BROOKLYN - “BRINGING JUSTICE TO BROOKLYN”
MANHATTAN - “INVESTIGATING RECKLESS TAXI LENDING IN MANHATTAN”
STATEN ISLAND - “UNEARTHING STATEN ISLAND’S LOST HISTORY”
+ PARTNERS
CLIENT: THE NEW YORK TIMES
DESIGN: LOCAL PROJECTS
CREATIVE DIRECTOR: CHRISTOPHER FUNG
+ SERVICES
PROTOTYPING
FABRICATION
LOGISTICS
INSTALLATION
+ PRESS
FRAME MAGAZINE
+ AWARDS
SEGD 2020 – Sylvia Harris Award
SEGD 2020 – Honor Award
DRIVENxDESIGN New York Design Awards 2019 – Gold Award
Architizer A+ Awards 2020 – Nominated
AdAge Best of Experiential 2020 – Best Storefront Storytelling
Frame Awards 2020 – Set Design of the Year – Jury Prize
New York Festivals 2020 – Activation & Engagement – Exhibitions & Installations – Bronze Award
New York Festivals 2020 – Design – Best Environmental/Experiential Design – Silver Award
The One Show 2020 – Out of Home – Series – Silver Pencil
International News Media Association 2020 – Best Brand Awareness Campaign – Finalist
